Design for Strategy
Andrea Cattani @ NiEW
The explosion of digital devices, portable or otherwise, made way to the proliferation of tools, products and services dedicated to facilitate everyday tasks. The tasks are in both personal and professional context like consulting a recipe, shopping, planning a vacation or work.
However, a curious point to note in most cases is that the systems used for the leisure time are easier, more understandable and more efficient than those used in the workplace. In other words, when we have to be more productive, we encounter major obstacles.
In particular, the gap is even more pronounced in industrial automation where huge machines governed by interfaces, manage the hectic and relentless production of consumer goods.
The User Experience Design can provide, even in contexts like these, a user-centered design approach which systemically overcomes the current limitations and generates benefits which were inseparable until yesterday.